{"id":4493,"date":"2018-02-11T19:39:02","date_gmt":"2018-02-11T18:39:02","guid":{"rendered":"https:\/\/niskapivara.com\/from-the-fantasy-festival-to-super-misko\/"},"modified":"2021-04-14T10:49:04","modified_gmt":"2021-04-14T08:49:04","slug":"from-the-fantasy-festival-to-super-misko","status":"publish","type":"post","link":"https:\/\/niskapivara.com\/en\/from-the-fantasy-festival-to-super-misko\/","title":{"rendered":"From the Fantasy Festival to Super Mi\u0161ko"},"content":{"rendered":"

The text “Ni\u0161ka pivara: From the Fantasy Festival to Super Mi\u0161ko” was published on the Ni\u0161 News portal (www.niskevesti.rs<\/a>). We transmit the text in its entirety:<\/p>\n

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Ni\u0161ka Pivara – From the Fantasy Festival to Super Mi\u0161ko<\/h2>\n
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\u00a0Photo: Ni\u0161ka pivara<\/figcaption><\/figure>\n<\/div>\n<\/div>\n
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The global trend for large companies to cooperate with well-known artists from various industries in order to, at the same time, promote commercial products and talented individuals is followed by Ni\u0161ka pivara, all with the aim of promoting local brands – local artists.<\/strong><\/p>\n

One of the initial steps was made when Ni\u0161ka pivara supported the Fantasy Festival in Ni\u0161 in April 2019. This manifestation of an elitist-populist character is organized by the Association of Fans of Fiction “Ordo Drakoni\u0161” from Ni\u0161 and the Ni\u0161 Cultural Center.<\/p>\n

“We recognized the potential of this Festival and gladly supported it, both financially and logistically. Fans of science fiction, lovers of The Lord of the Rings, Game of Thrones and Star Wars are also fans of good beer. And we are glad that the guests of the Festival had the opportunity to try Ni\u0161ko, which is one of the brands of our city “, <\/strong>,\u00a0states the brewery.<\/p>\n

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\u00a0Photo: Ni\u0161ka pivara<\/figcaption><\/figure>\n

At the Festival of Fiction, a cooperation was established between the Ni\u0161ka pivara and the popular writer Milo\u0161 Petkovi\u0107, whose books were recently included in school textbooks. At first, Milo\u0161 wrote slogans for the products of Ni\u0161 Brewery, which, in a short time, became recognizable among the fans of the most famous beer in the south of Serbia.<\/p>\n

“After the cooperation on the slogan, Ni\u0161ka pivara and the writer Milo\u0161 Petkovi\u0107 started the mini-comic series” Super Mi\u0161ko pije Ni\u0161ko “, about a superhero who is accompanied by the faithful dog \u010capa in his adventures in southeastern Serbia. The comic has won the sympathy of beer fans and fans of the ninth art from all over Serbia. In this way, a comic book hero was born who could become the mascot of the Ni\u0161ka pivara in the years to come, “they said in the brewery.<\/strong><\/p>\n

By the way, the comic book store is located in Ni\u0161 and the surrounding cities of southeastern Serbia, Super Mi\u0161ko solves various problems of the inhabitants of this area from episode to episode, and already in the spring of 2020, this cute superhero is preparing many surprises for his neighbors.<\/p>\n

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\u00a0Photo: Ni\u0161ka pivara<\/figcaption><\/figure>\n

“I am very glad that companies like Ni\u0161ka pivara see the potential for cooperation in young artists of our city, I have always loved that moment of synergy. In this case, it is up to me to help with imagination and creativity in promoting products that are a brand of Ni\u0161 and southeastern Serbia. On the other hand, by promoting its products, Ni\u0161ka pivara also popularizes me as a writer and author, which is not a small thing, writer Milo\u0161 Petkovi\u0107 told to Ni\u0161ke Vesti.<\/strong><\/p>\n

The cartoonist Srdjan Todorovic from Zaje\u010dar also participated in the realization of the comic. In the meantime, the writer Milo\u0161 Petkovi\u0107 joined the marketing team and was appointed to the position of PR of Ni\u0161ka pivara. In that and such cooperation, there is always a local patriotic moment, which can be of great importance, especially at a time when young people are leaving Serbia and going abroad for bread.<\/p>\n<\/div>\n

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Original article:<\/p>\n

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Ni\u0161ka Pivara \u2013 Od Festivala Fantastike do Super Mi\u0161ka<\/a><\/p><\/blockquote>\n